Email Marketing
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Email Marketing: A Guide to Types and Tactics
Learn about the different types of email marketing, including transactional, promotional, newsletters, and retention emails, and how to use them effectively.
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Give Them What They Want – And How To Find Out What That Is
Use all the data and information you get back to learn more about your target audience and connect with them on a deeper level. The more you know about your subscribers, the more effective your email marketing will be.
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Avoid “Wall of Text” Emails to Increase Conversions
Is formatting your emails important? If you make sending hard to read “wall of text” emails a habit, your mailing list members are just going to ignore your email. But just how much formatting should you use?
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Using Foreshadowing to Create Anticipation
There’s a pretty neat strategy, called foreshadowing, that you can use in your email marketing to improve open rates. Here’s how you can use it!
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Boom! Want to Explode Your Email CTR?
Unfortunately, most sales page links in emails are designed to fail. Otherwise intelligent, skilled and experienced list marketers commit the following errors.