Reading an Email that is Too Long

Avoid “Wall of Text” Emails to Increase Conversions

Is formatting your emails important? If you make sending hard to read “wall of text” emails a habit, your mailing list members are just going to ignore your email. But just how much formatting should you use?

Continue Reading
Using Foreshadowing in Email

Using Foreshadowing to Create Anticipation

There’s a pretty neat strategy, called foreshadowing, that you can use in your email marketing to improve open rates. Here’s how you can use it!

Continue Reading
Email Deliverability

How to Improve Your Email Deliverability Rate

Following these three tips and keeping an eye on email deliverability in general will make sure your emails are being read by your subscribers – and that’s the point of email marketing, isn’t it?

Continue Reading
Getting The Click

Boom! Want to Explode Your Email CTR?

Unfortunately, most sales page links in emails are designed to fail. Otherwise intelligent, skilled and experienced list marketers commit the following errors.

Continue Reading
Building Customer Relationships

Give Them What They Want – And How To Find Out What That Is

Use all the data and information you get back to learn more about your target audience and connect with them on a deeper level. The more you know about your subscribers, the more effective your email marketing will be.

Continue Reading